Modern Luxury

Cartier Corporate Video

Uploaded by: GregoryCarrez
Video Description:
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Cartier's story In 1847, Louis-François Cartier takes over the jewellery workshop of his master, Adolphe Picard, at 29 rue Montorgueil in Paris. This marks the birth of the Maison Cartier. In 1899, Cartier moves into 13 rue de la Paix, the Maison's current address. The future of the Maison fal
ls to the three Cartier brothers: Louis, Pierre and Jacques. They travel the world, from India to Russia, from the Persian Gulf to the United States. Branches are opened in London in 1902 and New York in 1909. The foundations of the Maison Cartier are laid. Cartier soon wins fame among the royal
courts of Europe. The Prince of Wales, who in 1902 was to become Edward VII, proclaims Cartier "Jeweller of Kings and King of Jewellers", and in 1904 grants the Maison the first Royal warrant as supplier to the court of England. Cartier's creations are marked by the exotic influences of the civilisa
tions that the three brothers discover on their travels. Today, Cartier creations, whether pieces of high jewellery or contemporary jewellery collections, such as Caresse d'Orchidées par Cartier collection, translate the values of a Maison built on a unique know-how, style and expertise. Quite
early, Cartier takes an interest in watchmaking. It is not long before a large number of fob and chatelaine watches appear. It is in 1888 that the Cartier account books mention the first ladies' wristwatches, as, for Louis Cartier, that is where the future lies. In 1904, he creates the Santos watch
for his friend the Brazilian aviator, Santos-Dumont. This success was to be followed by the creation of several other models which, taken as a whole, form the watchmaking heritage of the 20th century: Tonneau watch (1906), Tortue watch (1912), Tank watch (1919), Baignoire watch (1957), Panthère wat
ch (1983), Pasha de Cartier watch (1985), Tank française watch (1996), the Collection Privée Cartier Paris : in 1997, Cartier decided to assemble the classic Cartier shapes and the most exceptionally crafted watches into one collection, Roadster watch (2002), Santos 100 watch (2004), Pasha 42 mm (
2005) ... In 1911, Cartier dreams up what was to become one of its most celebrated creations: the mystery clocks. Their hands appear to float in space, independently of the movement. A mysterious creation, the secret of which was to remain jealously guarded by Cartier, and gave rise to numerous v
ariations, from the "chimera" clocks to the so-called "portico" models, a distant imitation of Buddhist temples. Shaped watches, simple or complication watches, all evoke a know-how and love of the craft that the jeweller-watchmaker has always succeeded in renewing and enriching. Watches that go
down in history, forming the heritage of a Maison that is recognised throughout the world and that seems to embody an eternal aesthetic, as testified by the Santos watch - which is now 100 years old and has inspired a new Cartier collection... For the future, Cartier wishes to develop and nurture
its specific style, and perpetuate its unique expertise.

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